MG The New Journey

The dealer network, which consists of over fifty privately owned independent, mainly family run garages, has invested in being the shop window for the MG brand and giving a personal service to every MG owner. Also, there will be appointed service agents across the country, so that every owner will not have to travel far to get the car serviced.MG UK’s Sales and Franchise Manager, Stephen Cox, said; "It’s not simply the number and geographical spread of dealers that make this such an important part of the launch; it’s the quality of the businesses involved.

“Top class, personal service is at the core of the LE500 launch and we will be delivering that promise by innovating in the way we deal with customers, as well as attracting owner managed businesses to deliver the brand experience. They have the time, expertise and in many cases, a track record to support the new car. Even as the LE500 is launched, dealers are still coming forward and MG UK Ltd is still welcoming enquiries".MG is also aiming high with the introduction of a Personal Technician Programme (PTP) that will ensure that each of the LE500s is effectively delivered with its own specially trained expert. This kind of service will ensure that each and every customer can be assured that the person responsible for their car knows it inside out. On the day a customer takes delivery of their new MG, their personal technician will introduce them to it and on the occasions when the car comes in for its regular servicing, they will be the one person responsible for the car.

MG has supported the new dealers in actively targeting staff for this role who are not just skilled technically but who have shown a genuine interest in the brand. A further benefit of this search, and the programme that all the personal technicians must undergo at Longbridge, is that all these specialists will also receive legacy training, so dealers will be in a position to fully support MG models that pre-date the new LE500.

Managing Director at Staddons MG, Simon Newman, said; “The launch is a great opportunity for dealers and public alike. Importantly MG is a comfortable fit with the brands that the majority of the new network currently represent, filling a real gap at the recreational and fun end of the sports car market. “I know my dealer colleagues have been impressed with MG UK’s approach to the car, the brand and their commitment to customer service. This dedication to the customer sits very comfortably with the way we do business. In this market we all know that the clients must come first and given MG’s focus on recruiting small owner run businesses to represent the brand, the customer is clearly their main priority too.

”The official dealer launch weekend was held on the 20 - 21 Sept when MG dealers all over the UK opened their doors as part of the public launch of the new model. As well as the opportunity to look around the LE500, potential customers were able to book a test drive and pick up a brochure and other MG branded goodies.

Production of the MG TF LE500 is running at about 45 cars a week, this will probably be increased shortly to 50. When the limited run of 500 has been completed, you will have the opportunity of ordering your own customised MG TF135 with the options available. Pricing for the MG TF135 is due to be announced around the 24 November 2008.